Portfolio
A selection of the writing, analysis and consultancy work I've done for agencies, publications, brands and businesses around the world. Browse by the kind of work you're curious about.
Writing · Editing · Social Media Analysis · Publishing
Veronica Ferrari
I'm a multilingual writer, editor, social media analyst and team leader with a background in journalism, social media listening, publishing and corporate communication. For the past 11 years, I have been writing for agencies and media companies and presenting insights from in-depth reputational risk analysis to global brands, governments and organisations worldwide.
Learn MoreA Multi-Hyphenate Career
I'm a strong believer in multi-hyphenate careers and flexible working. I'm a keen traveller and language learner and I turn cultural insights from my years living abroad into creative and practical solutions.
Creativity & Curiosity
Creativity and curiosity are my guiding forces. When I close my computer, you can usually find me in a bookshop, an art gallery, or on a quest to find the best ice cream.
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Freelance Writing
View MoreArticles and reports written for publications and clients — spanning art, travel, lifestyle, media and tech.
Museums must play a role in climate emergency
Arts Professional
With the climate crisis worsening, museum professionals are having to put environmental issues at the forefront of their decision-making, writes Veronica Ferrari.
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How is TikTok reshaping all our online experiences?
Canvas8
Report on the rise of TikTok influence.
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The top publishing marketing trends from the pandemic that are here to stay
Book Machine
Blog post on publishing marketing trends.
Read the piece →Copywriting & Corporate Communication
View MoreWebsite copy, blog posts, case studies, reports and social media content written for businesses and entrepreneurs.
Guide to Funding for Cultural Institutions in the Climate Crisis
InsightX
Downloadable guide to funding for cultural institutions.
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Grow Your Business With the Right Systems and Tech
Aparo
Corporate blog post. Work via The Wild Wordsmith agency.
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Premier League Sponsorship Review 2023-2024
InsightX
One-year analysis of online conversation around Premier League Clubs.
View →Publishing Consultancy
View MoreIndustry insights, marketing guidance and social media listening for authors and publishing agencies.
Influencer & Creators Marketing
View MoreExpertise on influencer & creators marketing, creators partnerships and brand ambassadorships for international brands and marketing agencies.
Brand Ambassador Guide
InsightX
Researched and wrote a guide to navigating influencer, athlete and celebrity sponsorships.
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Navigating the Risks of Long-Term Influencer Endorsement for Your Brand
Hello Partner
Expert interview on long-term partnerships
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Influencer Vetting Reports
InsightX
As Head of Insight at InsightX, I write reports on influencers, creators, celebrities and actors, analysing reputational risk.
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Social Media Listening
View MoreResearch and reporting on online conversations, sentiment analysis, risk perception and trends for brands, PR agencies, NGOs and international governments.
Top 50 Social Media Intelligence Experts Worldwide
Social Intelligence Lab
Nominated as one of the Top 50 worldwide experts in social media intelligence by The Social Intelligence Lab.
View →Social Media Listening 101: Tune Into What Matters
Communications Inc.
Delivered training for NGOs as part of a UNESCO-sponsored program in English and Portuguese.
View →Seven Years at Social360
Varied
Spent seven years writing and presenting social media listening reports for agencies, brands, NGOs and international governments worldwide as part of my role as Analyst at Social360.
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